Kaufmann & Asoc

Rosana Miguez

Rosana Miguez Castro

rmiguez@kaufmannconsultores.uy

MBA – Master of Business Administration, IEEM Business School, Uruguay
Computer Engineer, UDELAR, Uruguay
Professor in Business Strategy and General Administration, ORT University, Uruguay
Entrepreneur Mentoring, OMEU, Uruguay
Intrapreneur with vast experience in managerial positions in multinational and national companies, in the areas of FMCG, retail and technology. More than 10 years of commercial experience, leading marketing and sales teams, strategic planning, launching new businesses, project management and IT systems.
Consultant in strategic planning, business plans, commercial intelligence, segmentation, execution in point of sale, CRM, CMI, Sales Force Effectiveness, Route to Market, Sales and Operational Planning, operational excellence, IT and workshops.
Ex President Women Leadership Committee, Montevideo Refrescos SRL.
Ex Board Member Uruguayan Advertisers Chamber (CAU)